Swiss School Consulting
Independent Swiss education advisory for families, investors and institutions
Guiding families to find the right Swiss school and advising education investment and development projects
Independent Swiss education advisory
Swiss School Consulting operates as an independent advisory dedicated to Swiss private education.
Our role is to bring clarity, structure and independent perspective to complex educational decisions related to Swiss boarding schools and international education pathways.
From helping families find the right Swiss school for their child to advising institutions and investors on education-related projects and opportunities, each engagement is approached with precision, discretion and long-term vision.
A Founder-Led Advisory with International Reach
Swiss School Consulting operates as a founder-led advisory supported by a senior international network of advisors and partners.
This structure allows us to combine direct, personalised guidance with a global understanding of international education markets, ensuring each advisory benefits from both precision and perspective.
As part of his ongoing involvement in the international education landscape, Serge Gay has contributed to discussions and presentations related to Swiss education within institutional environments, including participation in sessions hosted by organisations such as Microsoft Switzerland.
Leadership and Vision
Serge Gay
Founder – Swiss School Consulting
More than 30 years of experience in Swiss private education and Swiss boarding schools
Direct involvement in all advisory engagements with families, institutions and investors
Strategic insight into international education pathways and school positioning
Established international network across Switzerland and internationally
All advisory engagements remain personally supervised by the founder, ensuring consistency, discretion and a high level of attention to each project.
An International Team of Senior Advisors
Michel Baum
Managing Partner – FRANCE

Senior advisor in Swiss education projects and institutional advisory with extensive experience in public-private partnerships and strategic development.
Former leadership roles at Arthur Andersen and Veolia, contributing to institutional collaborations and education initiatives in French-speaking markets.
Daniela Re
Senior Advisor

Senior executive with international experience across Compaq, Oracle and Laureate Education, combining financial strategy with education sector expertise.
Brings a strong understanding of institutional development and international education environments.
Philippe Kopcsan
Senior Advisor

International expert in school development and education strategy with experience across Globeducate, Glion Institute and Le Cordon Bleu.
Specialises in academic planning, school positioning and international education projects across global markets.
Tom Magen
Managing Partner – UK – USA – CHINA

More than 20 years of experience in international student recruitment and global education advisory.
Fluent Mandarin speaker with extensive experience in China, combined with deep knowledge of the British and American education systems and international university pathways.
A Network, Not Just a Team
Beyond its core team, Swiss School Consulting operates through an established network of Swiss private schools, institutions and international partners.
Developed through ongoing interactions across the Swiss education ecosystem, this network provides access to relevant insights, trusted relationships and a current understanding of academic programmes and institutional positioning.
This allows us to maintain an informed perspective while remaining fully independent in our advisory approach.
Our network is built through ongoing interactions with Swiss private schools, admissions teams and institutional stakeholders, allowing a current and informed understanding of the Swiss education landscape.
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Experience Across International Education Projects
Swiss School Consulting has contributed to advisory engagements across Europe, the Middle East, Asia, the Indian Ocean and the Americas.
These include supporting international families in navigating Swiss boarding schools, as well as working alongside institutions and partners on selected education-related projects, strategic initiatives and international development opportunities.
Who We Work With
Swiss School Consulting works with a select group of stakeholders connected to Swiss education:
International families
Seeking to find the right Swiss school for their child
Swiss private schools and boarding schools
Developing international visibility and positioning
Institutions and international partners
Engaged in education projects connected to Switzerland
Investors and education groups
Exploring opportunities in Swiss private education
Our Advisory Philosophy
Our work is guided by a clear and consistent philosophy:
Independence
Objective and unbiased advisory
Clarity
A structured understanding of the Swiss education landscape
Structure
A rigorous and organised decision-making process
Long-term perspective
Every decision aligned with future academic or institutional outcomes
Why Our Approach Matters
Choosing a Swiss school or developing an education project involves decisions with long-term implications.
Academic pathways, institutional positioning, personal development and global opportunities must all be carefully considered.
Swiss School Consulting brings a structured, independent and experienced perspective, allowing families and partners to move forward with clarity and confidence.
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Two Advisory Paths
Family Advisory
Guiding international families to find the right Swiss school for their child
→ Explore Family Advisory
Education Investment Advisory
Advising institutions and investors on projects connected to Swiss education
→ Explore Education Investment
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Start a Conversation
If you are considering Switzerland for your child’s education or exploring an international education project, we would be pleased to engage in a confidential discussion.
→ Request a Private Consultation
